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金华广告公司分享iPhone品牌设计案例

shinianhou,pingguogongsideyuangongkaishiduiiphonedefazhanchangkaidamen,danjieguoquebujinrenyi。

zhenzhengdechuangxinbiwomenxiangxiangdeyaoshaodeduo。womensuoweidechuangxindaduoshushijishangshidiedai:tazhiqiandechuangxindeyixiexianqu。danshiniujincidianqueshuo:“(mouzhongchengdushang)chuangxinshiduixinshiwu,xinsixianghuoxinzuoshifangshidejieshao。”


iphoneshiyizhongshijidexinshiwu,xinsixianghexuduoshiwudeshixianfangshi。jinhuaguanggaogongsiyizhizaitaolunfenleiganzhi,jinhuaguanggaogongsiyijiyunindechanpinleibiexiangguandefumianganzhideyingduicelvezhiyishiruhedingyiyigequanxindechanpinleibie。iphonezuodaolezheiyidian。


dapoduinindechanpinleibiedexianruzhijiandecelvezhiyishichuangxin,bingshinindechanpinyujingzhengduishouwanquantuoliguanxi,bingchuangjianzijidechanpinleibie。iphoneshiweizaozijichanpinleibiedechanpindezuihaolizheng。


lishibeijing:2006niandeshoujifeichangzaogao。

wobunengdiguiphonezai2007niandeshoujishichangzhongfashengleduoshaofanshizhuanbian。jinhuaguanggaogongsihennanxiangxianghuojizhu,danshizaiiphonechuxianzhiqian,nincengjingxiangguoyaodakaishoujilai(keyi)dadianhua,ranhouruguoninnianqing,keyiyongshuzijianpanjinindepengyoufaduanxin,huozheruguoninyijingchengli,keyitongguodianziyoujianfasongjitongshi。ninkeyimeizhouweishoujichongdianyici。shujujihuafeichanganggui,jieguo,jinhuaguanggaogongsiyuchangguiwangluobingxingcunzaikepade“yidongwangluo”,yijianshaotongguoshoujifashetadeshuju。


meiyouyingyongshangdian;chufeininqueshi(bingqiewoshishuozhende)youdongjiqucemianjiazaiyingyongchengxu,fouzeninjiangchenmiyunuojiya,weiruanhuoheimeitigongjinindegongneng。wozaidaxueliduguolezhenggexiawudeshijian,jianggpsyingyongchengxuxiazaidaotaishijisuanjishang,ranhoujiangwenjiancemianjiazaidaowodenuojiyangageshang。shunbianshuoyiju,tameiyouzaiditushangxianshiwodeweizhi(xiazaitaiangguile),tazhishiliechulewodezuobiao,jinhuaguanggaogongsilianjiedeshoujixinhaotayijixinhaotasuozaidechengzhenhezhou。jinhuaguanggaogongsigaiyingyongchengxuwanquanmeiyouyong,danshizheishiwozai2007niankeyixiangxiangdezuikudedongxi。


iphonezhiqiandebanben(2006nian):

nuojiyadesymbianzaishichangshangminglieqianmao。

windows mobileweijudier

heimeipaimingdisan。

zuichangxiaodeshouji:nuojiya2600

2006nianzuichangxiaodeshoujinuojiya2600

iphonehou(2017):

gugedeandroidzaishichangshangminglieqianmao。

pingguodeiphoneweijudier

windows phonepaimingdisan

changxiaoshouji: iphone 6s

2017nianzuichangxiaodeshoujiiphone 6s

iphoneyinrudexinfanlishishizhonglianjiedaohulianwangdeduodianchumodianxinshebei。xunianjiandaitilewulianjian,jinhuaguanggaogongsiwuchubuzaidelianjiexingchedigaibianleshoujideshiyongtiyan,bingweigengduogongnengdakailedianhua。


zhiyoupingguogongsiyoutuichuiphonedepinpai。

dangshizhiyoupingguoyongyougaibianxingyedepinpai。iphonedanshengdeshihou,pingguozhishiipoddejidaichanpin,eripodshiqijinweizhipingguozuichenggongdechanpin。zaimacworld 2007shangzhumingde“yijianshi”zhutiyanjiangzhong,qiaobusitidaochumopingipodshiyinqilejidadehuanhu。jinhuaguanggaogongsidangtashuo“hulianwangtongxinshebei”shi,jihumeiyouhuanhusheng,danshi,conglishishangkan,zheishizuizhongyaodebufen。


congsuoyoufangmianlaikan,diyidaiiphonedoushibuhaodechanpin。tazai3ghuanjingzhongjuyou2.5 gtianxian。jinhuaguanggaogongsidaduoshushoujijiangshiyongyizhoudeshijianli,tadedianchijihuwufashiyong。meiyouyingyongshangdian。bingyi499meiyuandejiageshouchu,bingdedaoleyunyingshangdebutie;jinhuaguanggaogongsidangshirenmenxiguanzhifudeqianqifeiyongshihouzhedeliangbeiyishang。


danshi,pingguogongsidangshiyongyouruciduodeshanyiheqiangdadepinpai,suoyitamenbuhuizuocuoshi。shizizuoleportedebenzhoujishushizhiciwei“shidifu·qiaobusixianshiniuquchang”,qizhonglixingdejizhemenxinfu,zuijiandandegaijinshigemingxingde。


youguangaibianguanniandegongsidexianruzhijian?zheitingqilaixiangshiwomenduipinpaidedingyi。pingguodepinpaicongweibixianzaigengqiangda。


zhideqingxingdeshi,gaichanpinjuyougemingxing。fahuohou,jinhuaguanggaogongsikandaorenmenyongjizaiyongyouiphonedeshaoshujigerenzhongshihenpingchangdeshi。renmenyikandaozheigegainianjiuzhidaole,tamenzhidaomeiyouhuitoulule。


iphonedekaifaguochenghenhunluan,biandelingrentaoyan。

pingguogongsibingmeiyouweilegaibianzheizhongmoshierkaishikaifaiphone。wojingchangyuqitagongsidechanpinrenyuanjiaotan,tamenrenweitamenmeiyoushidifu·qiaobusideyuanjian。tamenrenweitashexiangleiphone,bingweitaxiangyaodeneirongxieleyigefeichangjianjiedemiaoshu。zheijiushi“huanxiangshenhua”。


shishishi,iphonedefazhanqilefangyuxingdezuoyong,yinweipingguogaoguanmenyuceipodshichangjiangbeijibendemeitibofangqiheimeihenuojiyajianlizaiqishoujizhong。shidifu·qiaobusi(steve jobs)jianlileyigexiuqixiangguandexiujiazhidu。tarangipodxiaozujinlezuidadenulizhizuoyuanxing,ermacxiaozuyezheiyangzuo。shengzheweiwang。


yigeshebei:brian merchantdeiphonedemimilishi


shidifu·qiaobusi(steve jobs)fuzeipoddeguanligongzuorenyuantuoni·fadeer(tony fadell),tadetuanduikaifaleyikuandaiyouyangshengqi,maikefengheshoujishouyinjizhenliededaxingipod。xiangxiangyixiakeyibodadianhuadedianjishizhuanpanipod。wozhidao,zheihenjiannan,danshitamenjiejinchaozheigefangxiangfazhan。


danzhideqingxingdeshi,womensuozhideiphoneshiyouscott forstalllingdaodemactuanduikaifadeduodianchukongjisuanjideweixingbanben。jinhuaguanggaogongsitamenyizhizaiyanjiuleisiyuipaddejishu,gaijishujiyuduodianchukongjishu,bingtongguoshougouhuodelezhuanli。


jishiyouleyuanxing,zheiyebushimingquedejueding。pingguogongsidegaoguanzhidao,fuzegaichanpinyiweizhepingguogongsideshengwanghejiyu,yebaituolesikete·fusite(scott forstall)hetuoni·fadeer(tony fadell)zhijianwangudediduiqingxu,zhizhijintian。zuizhongdejuedingjinguigongyuscott forstalljisteve jobsdereqingyangyidedianziyoujian,neirongshejiyingyongshangdiandeqianli。tashuodemeicuo,minideduodianchukongmacyingdeleqiaobusidezhichi。


yaoshenrulejieiphonedekaifaguocheng,qingyueduamazondebrian merchantzhuanxiede“ the one device:iphonedemimilishi”(huiyuanlianjie)。


ninyekeyixiangqiaobusiyiyangjuyouchuangxinjingshen。

yinci,xiacininjianglingluandexinchanpinkaifaliuchengyuapplejinxingbijiaoshi,yaozhidaoneilideliuchengjiuxiangbimenzaocheyiyang。pingguogongsiduiqisuoyouguochengdoushimimide,danshiwomenxianzaizhidao,pingguogongsiceshibingtichulexuduoxiangfa,ranhouduitamenjinxingleshiruiceshi,huozheshasilexiangmu,huozhejiangtamenchenggongwanchengdeshiqingjingjianweiyigefeichangjiandandeshiqing。


neime,ninruhexiaofangpingguozaiiphoneshangdechuangxinni?wodejianyihuigenjunindepinpaisuochudejieduanerbianhua。


ruguoninshiyijiazijinyouxianqiepinpaiguimoxiaodechuchuanggongsi,neimeninjiumeiyouxiangpingguozheiyangdejinglikaifaguochengdeshechipin。ninxuyaoliangjianshi:poqiexiwangnindechanpindekehutigongfankui,bingkaishiyuzheixiekehujianliguanxi。erqie,jinhuaguanggaogongsizaiyongwanqianzhiqian,ninxuyaotongshizuozheilianggeshiqing。ninmeiyoushechidimimikaifaliangzhongchanpin,ranhouzhengliuhejingzhi,zhidaozhaodaopiaoliangdejiejuefangan。


ruguoninshiyijiayongyouzhimingpinpaidedagongsi,neimeninkeyicongpingguogongsineilijiqujiaoxun。zhanlvexingdikaishixinchanpinkaifa,yaometongguodaruxinshichanglaimaofantaren,yaomexiangpingguogongsiyiyangfangyuxingdibaohunindeshichang。rangguochengbiandehunluan,meiguanxi。wobuhuixiangqiaobusineiyangrangnimendegaoguanhuxiangjingzheng。kanqilaihencanku,yuwodedaodeguannianbufu。danshi,youduogetuanduikaifaduozhonggouxianghejishubuhuiyouwenti。


zhiyaoninjiangsixianghejishudeyileihunhetilianhetilianchengyouningjulide,youyongdezuizhongchanpin,neimezaluandekaifaguochengjiukeyile。


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