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海口设计公司分享世界最具标志性品牌的定位

zaibenxiliedeqianyipianwenzhangzhong,womenfenxilenike,legohejack daniel'sdedingwei。jintian,haikoushejigongsizhengzaiyanjiuqitasangebiaozhixingpinpaibeihoudepinpaizhanlve:jinisi(guinness),hongniu(red bull) hefalali(ferrari)。


weilequedingyigepinpaishibiaozhixingpinpaihaishi“jin”zhimingpinpai,womendingyilesigeguanjianbiaozhun:

–yigeyuguangfandequanqiushouzhonggongmingdexiangguanzhuzhang(buyidingshifeichangdutede)

–jiyuqiangdadepinpaizichandewukezhengyidepinpaixiaoying,congerdazaoleyigepinpaiyiyushibiehedute

–zhanlvehezhixingshangdeyizhixing–biaozhixingpinpai,jishishiyingxindeshichangtiaojian,shushinianlairengjianchiqipinpaizhanlveheshijuezhunze,haikoushejigongsibingqiebuhuibubiyaodizhongxindingweihuozhongsuziji

–quanqiulishijilu–biaozhixingpinpaizaiduogeshichangshangdoushichenggongde,bingqietongchangzaigezileibiedeshichanglingdaozhezhong。


jianlishi

duonianlai, jinisi(guinness)shiyonglexuduojiaoliupingtai,liru“jinisiduininyouyi”yituchuchanpindejiankangyichu(dangrengyunxuzheizhongfangfashi)huo“youyiyudengdaideren”zhi“zhengquefangshi”daorujinisibeisuoxudeshijian(119.5miao)。


danshi,yujinisichangpiangongsiamv bbdohezuo,yu2012nianqidonglediyigezhenzhengdequanqiujinisipijiudingwei。gaicelvezhijinrengbeigaipinpaicaiyong,qicelveyuanyujinisi(guinness)qianmingchanpindedutexing(“qitapijiuzaiwaiguanhekouweishangdoububijinisi(guinness)dadan”)。jiashe,bixubiaoshixuanzejinisi(guinness)derenyuchanpinbenshenyiyangchuse。gaipinpaidejiaoliupingtaibeidingyiwei“jinisi(guinness)yichongmanxinxindefangshiqingzhuzijidedaolu”,haikoushejigongsibingfengzhuangzaibiaoyu“gengduodedongxi”(made of more)zhong。


haikoupingmianshejigongsigenjuamv bbdodeshuofa,“ made of more”yijingjinxinglejicidiedai,meicidiedaidouzaibutongdechuangyihuodongzhongzhixing。“gengduozhizao”dediyigezhongdianshishiyongwushengmingdezhutihechouxiangyinyulaijieshixindepinpailinian。haikoushejigongsizaitongyizhaiyaoshangjinxingdediercijingxuanhuodongtuchulechanpindedutexing,erdisanlunjiyihoudexiangfazejizhongyu“yougengduorenzucheng”bingdaibiao“renlei,xinggehegongrongdegushi”defeifanrenwu。


hongniu

hongniudepinpaizhanlvejiushiyizhongdingweishili,qizhongchanpingongnengzhuanhuaweigongnengxingheqingganxingshouyi。youyukafeiyinheniuhuangsuandehanliang,taweiraozhe“shishenxinhuanfahuoli”desixiang,zheizaizhumingdepinpaikouhao:“hongniuweinintigongchibang”zhongdedaoletixian。haikoupingmianshejigongsizongguanqilishi,hongniupinpaiyizhizaijiaoyuxiaofeizhe,tachengnuotigongdenengliangtishengkeyizaiduozhongchangheshiyong:takeyibangzhugaishanshentihexinlibiaoxian,haikoushejigongsidikangpilaohuotigaozhuyili,congershiqichengweiyizhongyinliao。shouzhongguangfan,erbushixiazhaidelijishichang。


jinguanred bullzhuyaoyujixianyundongyouguan,dangaipinpaihaishiyongdianshizaizhuliushouzhongquntizhongjianligengpingyijinrendexingxiang。zi1980niandaiyilai,hongniudianshiguanggaoyizhiyixiangtongdechuangzuoxingshiweijichu,yiyoumodekatongxingshibiaoxianchu“jichibang”desixiang。


jishixiaoshoukuaisuxiaofeipin,hongniupinpaiyeyizhuanbianchengyijiameitigongsi。haikoushejigongsishizuizaokaishizhizuoshipinneirongerwuyizaidianshishangbofangdepinpaizhiyi。xiangfan,dabufenneirongdouzaigaipinpaizijidemeitipingtaiheyoutube pindaoshangtuoguan 。


falali

falalijiangqipinpaijingsuidingyiwei“chengjiushijiemengxiangdeyidalizhuoyue”,haikoushejigongsizhangxianlegaipinpaideyidalixuetongjiqijingxinguanlidenanyiqijidewenti。falalipinpaizaichanpincengmiandaibiaoxingnengheyundongxing,zaiqinggancengmiandaibiaojiqinghezhenfen。


falalihaijuyouchaoqiangdepaitaxing。gaigongsimeinianjinshengchanshuqianliangqiche,yibaochizuigaozhiliang,dantongshiyeyaoquebaobingfeisuoyourendounengyongyoufalali。jishiqichefeichanganggui,falalidedengdaishijianyezhangdashuyue。haikoushejigongsiyouqudeshi,falaligengzaiyizaixianyoukehuzhongjianlizhongchengdu,erbushikuodashentoulv。biqixinmaijia,yijingyongyoufalaliqichederenyougengkuaidejihuigoumailingyiliang。


jianliwufashixiandemengxiangdecelvezai2016nianyousuofangsong,dangshifalaligongkaishangshibingcongfeiyatekelaisileqichejituanbolichulai,saierjiao·maerjiwengneibeirenmingweifalalixinrenshouxizhixingguan。haikoushejigongsichuanqibandemeinian7,000liangyouxiandegongyingbeifangkuan,falalijiangqihuoyunliangzengjiadaomeinian10,000liangyishang。xinrenshouxizhixingguanhaixuanbu,gaigongsijiangkuodafalalichanpinzuhe,yibaokuomanzugengduozhuliuxuqiudechexing,shenzhitijifalalisuv。


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