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海口平面设计公司分享最成功的品牌推出背后的策略

zheipianwenzhangshigaixiliewenzhangzhongdediyipian,womenjiangzaiqizhongfenxiguoquliangnianzhongzuijiechudepinpaifabu,yijizheixiexinchuangjiandepinpaichenggongdeyuanyin。

jintian,haikoupingmianshejigongsidezuopinjujiaoyuzaixiangduijiaoduandeshijianneiqudechuseshangyeyejidesangepinpai:chobani(meiguodexilasuannaipinpai),tiktok(qiyuanyuzhongguodeshejiaomeitiwangluo)hefever-tree(laizimeiguodeyouzhijiaobanjipinpai)yingguo。


yaolejieyouguanqipinpaizhanlvehexiaoxichuandidegengduoxinxi,qingyueduyouguanbrandstruckdeanliyanjiu(fufeizhuanqu):

chobani

tiktok

fever-tree


qiaobani–zhuliuliliang

chobanichengliyu2005nian,dangshimeiguodetuerqiyiminhamdi ulukayashougouleyijialaokafunaizhipinchang。taduimeiguosuannaidepinzhigandaojusang,bingxiwangzhongxiantacongzuguojidedeweidao。tahetadetuanduiliangnianlaiyizhizhiliyuxunzhaoheshidechanpinpeifang,bingyu2007niantuichulediyikuanchobanixilasuannai。zaichanpincengmianshang,chobaniyumeiguoshichangshangchushoudeqitasuannaibutong-jiaohou,danbaizhihanliangjiaogao,meiyoutianjiatang。zaiduanduanjiniannei,chobaniyichengweijinciyudanengdemeiguodierdasuannaipinpai,bing yu2017nianjibaiyoplait。


guanjianchenggongyinsu


youqudeshi,hamudi·wulukaya(hamdi ulukaya)tongguoxiangyinxingjiekuanerbushixiangtouzizhechushougongsigupiaolaifazhanyewu。

haikoupingmianshejigongsigenjutawei《hafoshangyepinglun》zhuanxiedewenzhang,tarenweitebieshisangeyinsucuchenglegaipinpaidechenggong。chobaniyingdedazhongshichangdediyigeyeshizuizhongyaodeyuanyinshi,gaigongsicongyikaishijiujianchirenweisuannaiyinggaizaizhuliuchaoshierbushizhuanyezahuodianchushou,bingqieyinggaizairuzhipinguodaoerbushizaimeishidianlicunfang。huobaojianshipindeguodao。zheishigaipinpaideyijianliguangfandefenxiaoqudao,bingbeishiweijiayuhuxiaodepinpai。


diergechenggongyinsushi,qiaobanishefayulingshoushangxieshanglejinhuofei(lingshoushangjiuhuojiakongjianshouqudefeiyong)delianghaotiaokuan,erbubizhifuqianqifeiyong。chuangshirenrenweigongsicongyikaishijiucaiquzhengquedezuofadedisangefangmianshiqidingjiacelve– chobanisuannaidejiagebijingzhengpinpaigaochu50%,danyuandiyumeishishangdianduitesesuannaishouqudejiage。


haikoupingmianshejituichuhoudezuichujinian,chobanizaiguanggaoshangtouruhenshao。xiangfan,tayanzhongyilaiyushiyonghechouyangchengxu。hamdi ulukayashenzhizai《hafoshangyepinglun》dewenzhangzhongchengren:“dangwomendejiaodajingzhengduishoutuichuxilasuannaishi,woyijingbochu700wanmeiyuanyongyudaxingguanggaohuodong,danshizaipinchangletamendechanpinzhihou,woquxiaoleguanggao。meibiyao。”


tiktok –youchangzengzhang

tiktokshuyuzhongguogongsibytedance。2016nian,zijietiaodong(bytedance)jinjiangtiktokdeqianshendouyintuixiangzhongguoshichang(jingguoshenchadebanben,fuhezhongguofalv),bingyuyinianhoutuichulemingweitiktokdeguojibanben。


tiktokshiyigeshipingongxiangshejiaomeitipingtai。muqian,tajinqiyongjianduandechuizhishipin(tongchangzai15dao60miaozhijian),bingshiyonggaojirengongzhineng(ai)laigexinghuayonghudegonggao,haikoupingmianshejicongershigaiyingyonggengjuxiyinli。muqian,tameiyueyou8yihuoyueyonghu。


guanjianchenggongyinsu


tiktokdechenggongyoulianggeguanjianyinsu:gaoduyilairengongzhineng(ai)degaoduchayihuachanpinjiqizaimeiguodezengzhangcelve。


erqitashejiaomeitipingtai(liru instagram huo facebook)jinzaiyidingchengdushangshiyongailaibangzhurenmenzhizuogengduogexinghuadegonggao,bingtongguozhururenmensuojiechuneirongdexiansuodengfangshilaitishiyonghugengmingquedishengmingneirongtamendexihuanhepinglun,huotamenzunxundeneirong。lingyifangmian,tiktokyonglaigexinghuayonghudegonggao,zhuyaoliyongleai,gaiaifenxilerenmenduisuokandaoneirongdewuyishifanying。haikoupingmianshejigongsitebiedi,takaolvlerenmenguankanshijianzuizhangdeshipin,bingduizheixieshipindegezhongyuansu(liru,mianbu,yinle,beijingzhongdeduixiang)jinxingjiema,yilejieyouguanrenyuanpianhaodegengduoxinxi。jupengboshebaodao,“yitianzhinei,gaiyingyongchengxujiukeyihenhaodilejienin,jiuhaoxiangzaidunindexiangfayiyang”。


youqudeshi,tiktokdezaoqizengzhangdabufenshiyouzhongguoheyindunongcundiquhexiaozhendepinkunjuminchuangzaode,neilinianqingrendeyulexuanzeyouxian。jinguantiktokzaiyazhoushixianleyoujizengzhang,dantazaimeiguodezhanyoulvbingbugao,zaimeiguobytedancekandaolejudadeshichangjihui。gaigongsijuedingyifeiyoujifangshikuodaqizaimeiguodeyewu,bingshougoulelingyijiazhongguoqiyemusical.ly,zheishiyigezaimeiguoshichangshangyongyoudaliangzhuisuizhedeshejiaopingtai,zhuyaoshiqikouxingtongbugongnengerwenming。musical.lyzai2018nianbeixishoubinggengmingweitiktok。


tiktokhaitouzileshushiyimeiyuan(jugujimeitianyue300wanmeiyuan)zaiqitashejiaowangluoshangtoufangguanggao。ciwai,gaigongsihaipinqinglexuduoyouyingxiangliderenlaichuangjianneirong,ranhouzaizaimeiguotuichu。


fashaoshu–mingquededingwei

fever-treeyu2005nianzaiyingguoyouchaersi·luoersi(charles rolls,qianpulimaosidusongzijiugongsi(plymouth gin)dongshizongjingli)hedimu·woliluo(tim warrilow,qianguanggaozhuguan)chuangli,zhuyaoshizuoweibupinpinpai。tayichenggongjibaileqigengzhuliudejingzhengduishouschweppes,bingzaiyingguochaoshizhongchengweizuichangxiaodejiaobanjipinpai,zaiqiguoneishichangqudelejudadeshangyechenggong 。


guanjianchenggongyinsu


fever-treedezengzhangcelveshigenjuqidingweierzhixingde,haikoupingmianshejicongyikaishijiudingweiweiyouzhijiujingjiaobanji,erbushichuantongderuanyinliao(“ruguonindeyinliaozhongyou¾shijiaobanji,qingyuzuihaodehunhe”) 。chuangbanrenshefazaishichangshangzhaodaoyixizhidi,renshidaojinguangaojiliejiushichangzaizengzhang,dangaojijiaobanjideleibiequejihubucunzai,xianyoudejiaobanjipinpaitongchangjiyurenzaohuozhiliangqianjiadechengfen。


gaigongsishizhongyouxiankaolvzaiyouzhiliejiuxiaofeiliangzhengzaishangshengdeguojia/diqujinxingkuozhang。yinci,haikoupingmianshejigongsizaiyingguochenggongshangshihou,gongsimingdanshangdexiayigeguojiashixibanya,dusongzijiuhebupinyichengweifeichangshouhuanyingdeyinliao,qicishimeiguo,yuyingguohexibanyabutong,zaimeiguoyongyumosikemzijiweijiudejiangzhipijiuhuodechenggong。muqian,gaigongsijiangheijiujingjiaobanji(lirukele)shiweiqizuidadeshangji。


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