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南京包装设计公司分享三个最近改变了定位的品牌

zheishiwomenzhenduiquanqiupinpaideyixiliewenzhangzhongdediwupian,zheixiepinpaijinnianlaiyigaibianleqipinpaizhanlve。genggaikenengbaokuogengxindedingweishengming,gengxindepinpaizongzhi,xindepinpaijiagou,zhongxindingyidemubiaoshouzhonghuoqitayuansu。ninkeyizaizheili,zheili,zheilihezheiliyueduwomenyiqiandetiezi。


zaibenwenzhong,womenjiangtantaojiashibo,dengkenheyingguohangkonggongsiruhegaibianqizhanlve。


jiashibo

zai1970niandaichuzhi2011nianchu,jiashibojiangzijidingweiwei“kenengshishijieshangzuihaodepijiu”,nanjingbaozhuangshejigongsiqixinxichuandiweiraochanpindezhiliang。zhangqiyunxingdejingxuanhuodong“ruguojiashibozuodaole……”erzhumingditixianlezheiyicelve,tabiaoming,ruguozhiyoujiashibolaizuo,neimegezhonggeyangdeshiqing(congyigerendejiaodulaikan)jiangshiduomejuda。


jiashibodedingweizaijin40nianlaiyizhibaochiwending,danzai2011nianzhi2019nianzhijian,gaipinpaijicigaibianlezhanlve。


2011nian,jiashibotuichuleyigexindejiaoliupingtai,“zheihuhuanjiashibo”,shitujiangpijiudingweiweiduigezhongchengjiudejiangli,zheixiechengjiuyaoqiurenmen“jiajinnuli,zuozhengquedeshi”。jinianhou,zheizhongfangfabeidiandaole,jiashibohuidaoleyuanlaidekouhao,ji“ruguojiashibozuodaole……”dehuodongxingshi。

2017nian,jiashibozaicizhongxindingwei。zheici,mudeshishipinpaigengjutese。xindepinpaizhanlvejiyujiashibodedanmaixuetong,bingqieshizaiqingzhudanmaideshenghuofangshi(“danmaizhidao”)。


weilejinyibujiaqianggaoduanpinzhi,jiashibozai2019niantuichuleyigexindejiaoliupingtai“zhuiqiugenghao”,bujinzhipijiugenghao,erqiezhideshigenghao,gengkechixudeweilai。zaiyingguo,gaipinpaigenjuzheiyixincelvefaqileyicifeichangbuxunchangdehuodong,zaigaihuodongzhong,gaipinpaichengren“kenengbushishijieshangzuihaodepijiu”,binggaozhixiaofeizheyouguanjiashiboqijiandiangaijinchanpinpeifangdexinxi。pinpaicarlsberg pilsner(“congtoudaoweizainiangzao”)。

jinguanjiashibodexiaoxichuandi(neirong)yigenggailejici,danqiyindiao(fangfa)quemeiyougaibian。nanjingbaozhuangshejigongsiwulundangqiandepinpaidingweiruhe,gaipinpaishizhongzaijiaoliuzhongbaochiyoumoganheqianbeigan。


dengjin

zai2010niandai,dunkin'(dangshirengchengweidunkin'donuts)kaishizhongxinsuzaopinpaifanwei,qizhuyaomubiaoshidanhuatiantianquanzaiqichanpinxiliezhongdezuoyong(youyuqibujiankang,tiantianquanjuyouzengzhangqianliyouxian)。nanjingbaozhuangshejigongsizuoweidiyibu,gaigongsixiwangzaishangwushijianyiwaizengjiaxiaoliang,bingkaishidalituiguangqixiawucaidan,zhuyaoshisanmingzhi。tahaikaishigengjiaqiangdiaoqi“jiqujizou”chanpin,bingtuichuleyidongyingyongchengxu,shirenmenkeyitiqiandiancaihehejiu,bingcongxuandingdecantingshoujishiwuheyinliao。


houlai,gaigongsikaishizhongxindingweiweiyinliaodiyideyewu,zhongdianshikafei,bingyu2018nianxuanbujiangmingchengcongdunkin'donutsgenggaiweidunkin'。pinpaizhongsudetongshi,haiduijichusheshijiqibushujinxingle1yimeiyuandetouzi,tongguotigongxinshebei(shidunkin'duixianlejiqujiyongyinliaogongsidechengnuo)laigaishandunkindeyunying,yishiyingxindedingwei。 ,shuzijishuhexingainiancanting。


yixiefenxirenshirenwei,dunkin'xiwangyishiqigengjiejinxingbakedefangshizhongxindingweiziji 。danshi,zheilianggepinpaizhijiancunzaiyixieguanjianchayi,dunkin'mingquebiaoshibuxiangxiaochutamen。xiangfan,tayidutezhichuweirong–tashiyijiatigongwuyousuozhihekuaisufuwudecanting,erbushidaibiaoyouzhideshenghuofangshipinpai。


yingguohangkong

yingguohangkong(ba)shiyingguoguojiahangkonggongsi,qilishikezhuisudao1919nian。yingguohangkongshushinianlaiyizhijiangzijidingweiweigaojihangkonggongsi。gaicelvezai2011niandedaoletebiejiaqiang,gaigongsijingguoduoniandechengbenxuejian,xuanbuleyixiangweiqiwuniande50yiyingbangtouzijihua,zhizaishikehuzhongxinhuidaoqiyewudehexinweizhi。zheigezhangqidexiangmushiyu“feixiang。fuwu”yundong,gaiyundongchixulejinian。

dangshidepinpaizhanlve,fengzhuangzai“feixiang。“fuwuzhishang”dezuoyoumingjianlizaisangezhuyaozhizhushang:zhuoyuedefeixingzhuanyezhishi,zhoudaoreqingdekehufuwuyijiyinglunfengge。qijinweizhi,“yingguoxing”shiyinghangpinpaizichanzhongzuimingxiandebufen。


jinguangaipinpaishangweixuanbugaibianzhanlve,danhenmingxian,renmingálexcruzweiba bashouxizhixingguan(zhiqianshixibanyadichengbenhangkonggongsideceo)hou,gaigongsidelinianjiqijingyingfangshifashenglezhongdabianhua。yikaishifasheng。youyulaizidichengbenhangkonggongsidejingzhengriyijilie,bakaishiyinrujiejuefangan,zheixiejiejuefangangengjuyoulianjiahangkonggongsierbushigaodanghangkonggongsidetedian。liru,tazaimouxiefeijishangzengjialegengduojingjicangzuowei,tingzhizaiduantuhangbanshangmianfeitigongshiwuheyinliao(yongfufeicanyindaiti),bingkaishixiangchengkeshouquyiqianmianfeidefuwu,nanjingbaozhuangshejigongsiliru,xuanzezuowei。gaipinpaizaiqizhuyaowangzhanshangshenzhijiangzijimiaoshuwei“yijiatigongquanfangweifuwudequanqiuhangkonggongsi,tigongquanniandijiajipiao”,


zheipianwenzhangzhongtidaodesangepinpaizaigezidecelveshangjinxinglebutongleixingdegenggai。jiashibotuichuleyizhongxindechanpinpeifang,bingduiqixiaoxijinxinglexuduogenggai,yijiaqiangqigaoduandingwei。nanjingbaozhuangshejigongsixiangfan,bayinrulejixianggenggai,shipinpaikeyiyudichengbenyunyingshangjingzheng。dunkin'yijiangzijicongtiantianquandiyideweizhizhongxindingweiweiyinliaozhudaodeyewu。


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